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Royal LePage Commercial

Royal LePage Commercial

Royal LePage Commercial

 Royal LePage Commercial

Royal LePage Commercial is an extension Royal LePage, the real estate company, with a focus on commercial properties. While changing the name of the brand, the company introduced a new identity with redesigned collateral pieces. 

Complete Brand Guidelines & Application: 

A product meant to improve low mood states through light therapy. It was designed to enhance human emotion patterns and complement existing light sources by introducing ambient lighting. The final deliverables consist of two parts—a physical product and a mobile application.

Royal LePage Commercial is an extension Royal LePage, the real estate company, with a focus on commercial properties. While changing the name of the brand, the company introduced a new identity with redesigned collateral pieces. 

Complete Brand Guidelines & Application: 

Duration

Duration

Duration

6 Months, 2019

8 Months, 2016-2017

6 Months, 2019

Role

Role

Role

Brand & Identity
Visual Identity

Product Designer
Industrial Designer 

Brand & Identity
Visual Identity

Tools

tools

Tools

Adobe Creative Cloud

Adobe Creative Cloud
Sketch + Principle
Photography
Laser Cutter

Adobe Creative Cloud

Interested in how this project was created?

Interested in how this project was created?

Defining the Problem

Defining the Problem

Defining the Problem

Refreshing the
     Commercial Brand

Refreshing the
Commercial Brand

Refreshing the Commercial Brand

Office/Bureau had previously refreshed the Royal LePage Commerical logo to make it feel similar to the Royal LePage brand. My role in this project was to establish a new brand guideline for the logo and the application on their collateral designs.

When creating the branding, importance is placed on a consistent visual language. This ensures that the brand maintains continuity when it is applied to both the lightbox and the mobile app.

Office/Bureau had previously refreshed the Royal LePage Commerical logo to make it feel similar to the Royal LePage brand. My role in this project was to establish a new brand guideline for the logo and the application on their collateral designs.

Old Collateral Design

Old Collateral Design

Commerical’s old branding felt like an extension of the Royal LePage brand rather than its own division. Their previous collateral design felt outdated and needed to feel more continuous with the companies new direction.

Commerical’s old branding felt like an extension of the Royal LePage brand rather than its own division. Their previous collateral design felt outdated and needed to feel more continuous with the companies new direction.

Visual Identity

Visual Identity

Visual Identity

Visual Identity

Commercial's
Identity Refresh

Commercial's
Identity Refresh

Commercial's
Identity Refresh

Commercial's
Identity Refresh

To re-introduce the commercial brand, Royal LePage opted to create a variation of their existing logo, but with modifications. The new logo featured a logo with bars, where the centre bar featured seven horizontal lines. These lines represent the seven sections in the Commercial sector.

To re-introduce the commercial brand, Royal LePage opted to create a variation of their existing logo, but with modifications. The new logo featured a logo with bars, where the centre bar featured seven horizontal lines. These lines represent the seven sections in the Commercial sector.

To re-introduce the commercial brand, Royal LePage opted to create a variation of their existing logo, but with modifications. The new logo featured a logo with bars, where the centre bar featured seven horizontal lines. These lines represent the seven sections in the Commercial sector.

To re-introduce the commercial brand, Royal LePage opted to create a variation of their existing logo, but with modifications. The new logo featured a logo with bars, where the centre bar featured seven horizontal lines. These lines represent the seven sections in the Commercial sector.

RLP-Commercial-ReverseLogo-RGB 1

Colour Palette

Colour Palette

Colour Palette

Colour Palette

To create continuity between the two brands, Royal LePage Commercial uses similar colours to the Royal LePage parent brand. These include Royal LePage red, white and black.

The Commercial brand introduced a new light grey and dark grey in their colour palette to feel similar, yet different to the parent brand.

To create continuity between the two brands, Royal LePage Commercial uses similar colours to the Royal LePage parent brand. These include Royal LePage red, white and black.

The Commercial brand introduced a new light grey and dark grey in their colour palette to feel similar, yet different to the parent brand.

To create continuity between the two brands, Royal LePage Commercial uses similar colours to the Royal LePage parent brand. These include Royal LePage red, white and black.

The Commercial brand introduced a new light grey and dark grey in their colour palette to feel similar, yet different to the parent brand.

To create continuity between the two brands, Royal LePage Commercial uses similar colours to the Royal LePage parent brand. These include Royal LePage red, white and black.

The Commercial brand introduced a new light grey and dark grey in their colour palette to feel similar, yet different to the parent brand.

RLPRed

Royal LePage Red

Royal LePage Red

Royal LePage Red

Royal LePage Red

RLPDarkGrey

Dark Grey
(used on white background)

Dark Grey
(used on white background)

Dark Grey
(used on white background)

Dark Grey
(used on white background)

RLPLightGrey

Light Grey
(used on black background)

Light Grey
(used on black background)

Light Grey
(used on black background)

Light Grey
(used on black background)

VerticalGreyBars
RLPCommerical_RedAccentBar

COLLATERAL APPLICATION

COLLATERAL APPLICATION

COLLATERAL APPLICATION

COLLATERAL APPLICATION

Applying the
Brand Elements

Applying the
Brand Elements

Applying the
Brand Elements

Applying the
Brand Elements

With the new introduction of the Commercial brand, there were three visual elements that were included in collateral to help distingush the brand’s unique identity.

With the new introduction of the Commercial brand, there were three visual elements that were included in collateral to help distingush the brand’s unique identity.

With the new introduction of the Commercial brand, there were three visual elements that were included in collateral to help distingush the brand’s unique identity.

With the new introduction of the Commercial brand, there were three visual elements that were included in collateral to help distingush the brand’s unique identity.

RLPCommercial_BrandElements_GreyAccentBars

Grey Accent Bars

Grey Accent Bars

Grey Accent Bars

Grey Accent Bars

Inspired by the seven horizontal bars in the Royal LePage Commercial logo. These must be placed along the right edge or bottom edge.

Inspired by the seven horizontal bars in the Royal LePage Commercial logo. These must be placed along the right edge or bottom edge.

Inspired by the seven horizontal bars in the Royal LePage Commercial logo. These must be placed along the right edge or bottom edge.

Inspired by the seven horizontal bars in the Royal LePage Commercial logo. These must be placed along the right edge or bottom edge.

RLPCommercial_BrandElements_RedAccentBar

Red Accent Bar

Red Accent Bar

Red Accent Bar

Red Accent Bar

These accent bars highlight important information; text or headlines on marketing materials as well as on Royal LePage Commercial signage templates.

These accent bars highlight important information; text or headlines on marketing materials as well as on Royal LePage Commercial signage templates.

These accent bars highlight important information; text or headlines on marketing materials as well as on Royal LePage Commercial signage templates.

These accent bars highlight important information; text or headlines on marketing materials as well as on Royal LePage Commercial signage templates.

RLPCommercial_BrandElements_RedCornerBar

Red Corner Bar

Red Corner Bar

Red Corner Bar

Red Corner Bar

This is used on printed and digital collateral pieces and must be placed in either the top left or right corners, and only on a dark background.

This is used on printed and digital collateral pieces and must be placed in either the top left or right corners, and only on a dark background.

This is used on printed and digital collateral pieces and must be placed in either the top left or right corners, and only on a dark background.

This is used on printed and digital collateral pieces and must be placed in either the top left or right corners, and only on a dark background.

COLLATERAL Design

COLLATERAL Design

COLLATERAL Design

RLP Commercial in Real Life

RLP Commercial
in Real Life

RLP Commercial
in Real Life

The collateral pieces of Royal LePage Commercial were designed to feel unique in their own way, but allow the brand feel connected; whether digital or printed.

The collateral pieces of Royal LePage Commercial were designed to feel unique in their own way, but allow the brand feel connected; whether digital or printed.

The collateral pieces of Royal LePage Commercial were designed to feel unique in their own way, but allow the brand feel connected; whether digital or printed.

Signage

Signage

Signage

Royal LePage Commercial signage is the brand’s most powerful advertising tool. As such, it is critical that the design and execution is consistent to maximize impact and ensure national brand recognition. Signs are available in various sizes including vertical and horizontal orientations.

Royal LePage Commercial signage is the brand’s most powerful advertising tool. As such, it is critical that the design and execution is consistent to maximize impact and ensure national brand recognition. Signs are available in various sizes including vertical and horizontal orientations.

Royal LePage Commercial signage is the brand’s most powerful advertising tool. As such, it is critical that the design and execution is consistent to maximize impact and ensure national brand recognition. Signs are available in various sizes including vertical and horizontal orientations.

RLPCommercial-FR-Signage

Listing Brochures

Listing Brochures

Listing Brochures

The Royal LePage Commercial listing brochures allows realtors to produce listing materials that best showcase their client’s property.

The Royal LePage Commercial listing brochures allows realtors to produce listing materials that best showcase their client’s property.

The Royal LePage Commercial listing brochures allows realtors to produce listing materials that best showcase their client’s property.

RLPCommercial-EN-PrintAd-bg

Business Cards

Business Cards

Business Cards

The business card formally applies the Royal LePage Commercial visual identity. This application focuses on the primary colour palette, ensuring all graphic elements have a maximum impact.

The business card formally applies the Royal LePage Commercial visual identity. This application focuses on the primary colour palette, ensuring all graphic elements have a maximum impact.

The business card formally applies the Royal LePage Commercial visual identity. This application focuses on the primary colour palette, ensuring all graphic elements have a maximum impact.

RLPCommercial-EN-BusinessCard-Mockup-bg

Social Media Banners

Social Media Banners

Social Media Banners

Brand new Social Media banners were introducted for the Royal LePage Commercial Realtors to use on Facebook, Twitter and LinkedIn. These featured different images of the seven different commercial industries.


Brand new Social Media banners were introducted for the Royal LePage Commercial Realtors to use on Facebook, Twitter and LinkedIn. These featured different images of the seven different commercial industries.


Brand new Social Media banners were introducted for the Royal LePage Commercial Realtors to use on Facebook, Twitter and LinkedIn. These featured different images of the seven different commercial industries.


RLPCommercial_SocialMediaBanners_SafariMockup copy

Powerpoint Presentation

Powerpoint Presentation

Powerpoint Presentation

The template may be used for all presentations. Realtors may create their own slides to insert into their presentation(s), but they should always follow the template design to ensure consistency and brand recognition.

The template may be used for all presentations. Realtors may create their own slides to insert into their presentation(s), but they should always follow the template design to ensure consistency and brand recognition.

The template may be used for all presentations. Realtors may create their own slides to insert into their presentation(s), but they should always follow the template design to ensure consistency and brand recognition.

RLPCommercial-Powerpoint-Mockups

Say Hello!
Let's create something beautiful together.

Say Hello!
Let's create something beautiful together.